How do you gain rapid employee buy-in to a new corporate identity?


The challenge

Our client was evolving their corporate identity and needed to gather rapid feedback from global employees to onboard them with their changing values and new visual identity.


What we did

300 employees in a virtual focus group, to discuss and refine the brand identity. Clever algorithms synthesised the answers in real-time, allowing us to share results immediately.


The outcome

By involving employees in the process, the research became a powerful tool to unite the organisation and enable the client to move forward with confidence.