Impact — Day One Strategy

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Our impact

                        We’ve won industry awards for our approaches that combine the best of technology with human intelligence.
                     

Below are examples of challenges we have tackled for our clients.

Our case studies

Communications research

From concept to clarity: Accelerating brand communication effectiveness with learning loops

Agile brand tracking

Optimising brand performance in a hyper-competitive immunology market

Opportunity assessment

Leveraging AI to supercharge value proposition development for an early-stage asset

Launch uptake

Driving launch uptake

Visual AI

How can you ensure your brand campaign will evoke a call-to-action?

Triangulation

How can we understand unmet needs in a rare disease to inform product innovation?

Behavioural Science

How can we disrupt automated decision making and make HCPs stop and think?

Digital mapping

How is it possible to observe the real digital lives of doctors?

Agile comms testing

How do you optimise website content, using a rapid ‘test and learn’ approach?

Mobile ethnography

How can you get up close and personal with respiratory patients during the pandemic?

AI attention analysis

How can a detail aid hold physician’s attention for longer?

AI attention analysis

How can you identify physician micro-moments to better anticipate their needs?

Voice analytics

How can your disease awareness campaign stand out?

Measuring implicit emotion

How can you ensure a new obesity campaign shocks, rather than shames people into adopting healthy behaviours?

Real-time insight

How do you gain rapid employee buy-in to a new corporate identity?