The Future of Data Insights and Marketing: Predictions from Day One Strategy for 2025
As we step into 2025, the landscape of data insights and marketing continues to evolve, shaped by advancements in technology, changing customer behaviours, and a renewed focus on human-centric approaches. At Day One Strategy, our team has reflected on the trends and disruptions we believe will define the year ahead. Here are our predictions for what’s next in data insights and marketing.
Elise Roche, Managing Partner
Integrated Insights Ecosystems
Marketing and data insights will shift towards fully integrated ecosystems, bridging the gap between market research, analytics, and AI. These ecosystems will enable teams to access, analyse, and act on data in real-time, fostering collaboration across functions. By uniting disparate data sources and tools, businesses will create a seamless flow of information, ensuring insights are timely, relevant, and actionable. This integration will enhance agility, allowing organisations to adapt quickly to market changes and consumer needs. Ultimately, such ecosystems will empower data-driven decision-making, driving both efficiency and innovation while delivering measurable impact across campaigns and broader business strategies.
Dan Gallagher, Research Director
Building Trust in Healthcare
Trust in healthcare providers and systems will be a growing challenge in 2025, facilitated by the influence of politics and social media. This has already been inflamed by the assassination of Brian Thompson in the US. This trend will likely be more prominent in the US, but will undoubtably spread beyond thanks partly to the growing influence of Musk on ‘X’. The theme of trust also extends to AI in healthcare, with a need to improve patient and HCP confidence in its application.
Hayley Mangan, Senior Research Director
AI-Driven Qualitative Insights
Qualitative research will increasingly leverage AI to analyse nuanced patient feedback, uncovering deeper insights into emotions, motivations, and preferences. AI-powered tools will process unstructured data from interviews, focus groups, and social media to create dynamic patient personas. These insights will enable healthcare marketers to craft highly personalised campaigns, addressing specific patient concerns and aspirations. Marketers will move beyond demographics to psychographics, understanding the “why” behind behaviours. This evolution will result in empathetic messaging and services that resonate profoundly, fostering trust and engagement in patient relationships, ultimately driving better patient outcomes.
Hannah Tough, Senior Research Director
A Reinvigorated Focus on Patient-Centricity
A reinvigorated focus on patient centricity, driven by an ongoing shift toward patients as active consumers of healthcare. Understanding the patient journey will be even more essential as individuals increasingly seek control over their health decisions, using AI to learn and develop their own opinions. Real-world data from patient experiences and outcomes will take centre stage, with more research commissioned to reflect the further emergence of patients as ‘influencers’ for HCPs. Personalised medicine will evolve further, incorporating not only biomarkers but also cultural factors (including greater diversity in clinical trials).
Hannah Mann, Founding Partner
Hybrid Research Models
The future of data insights will see a seamless integration of qualitative research, like interviews and focus groups, with quantitative methods, such as surveys and advanced analytics. This blending will be supercharged by AI and emerging technologies, enabling entirely new research methodologies. For example, AI can analyse vast datasets in real time, generate predictive models, and even interpret emotional and behavioural cues from qualitative inputs. These innovations will allow researchers to explore business challenges in ways that were previously impossible, adapting methods on the fly and delivering deeper, more actionable insights that drive smarter, faster decision-making
Chris Peto, Partner
Hyper-Personalisation Through AI
Marketers will leverage advanced generative AI to create deeply personalised campaigns. By analysing granular consumer data in real time, brands will deliver hyper-targeted messages across multiple channels.
Emilie Genero, Research Director
AI-Led Targeted Interventions
Using advanced data analytics and machine learning to predict, target and address health risks before they escalate into significant medical issues. It will leverage real-time data from various sources (wearables, EHRs, social medial, health statistics, etc) to create tailored campaigns and interventions. For example, analysis of community-level health trends to identify areas with high risks for chronic illnesses such as diabetes or mental health challenges and provide tangible solutions to that location or population. Resulting in proactive and tailored prevention with high engagement rates and long term reduced healthcare costs. Innovative or intrusive, you decide!
Ben Lorkin, Senior Research Director
Actionable Insights Matter Most
Even the best insights are wasted if they fail to engage the audience. Poor presentation means insights won’t influence brand strategy or drive action. AI-generated visuals and videos can transform how data is understood, making complex information accessible and relatable. By bringing the customer’s voice and real-world experiences to life, insights become compelling, human-centric narratives. Humanising data ensures insights are not only informative but also transformative, fostering emotional connections, enhancing memorability, and driving meaningful decisions and behaviour change. This shift turns insights into a powerful catalyst for impact
Abigail Stuart, Founding Partner
Researcher to Strategist
The role of the researcher is evolving beyond traditional methodologies and processes to become a true strategic partner. Today’s researchers must transcend data collection, focusing on interpreting insights in the context of broader business challenges. By connecting the dots between findings and market dynamics, they deliver actionable strategies that influence decision-making at the highest level. This shift requires a deeper understanding of client needs, industry landscapes, and foresight to anticipate future trends. Researchers who embrace this role as strategic thinkers will create lasting value, ensuring their work drives meaningful outcomes.
Conclusion
2025 promises to be a transformative year for data insights and marketing. From the rise of integrated ecosystems to the dominance of AI-driven strategies, the future will demand a seamless fusion of technology, creativity, and human understanding. As we embrace these changes, the challenge for marketers will be to remain agile, ethical, and deeply connected to the needs of their audiences. At Day One Strategy, we are excited to navigate this journey alongside our clients and industry partners.