Ali Wilson
Partner UK
Ali brings over 25 years of experience shaping and delivering strategic insights across the pharmaceutical industry. With more than 15 years in senior client-side leadership roles, she has developed a deep understanding of commercial strategy and operations across multiple markets, therapy areas, and stages of the product lifecycle.
Her approach is grounded in a consulting mindset, honed through leading numerous strategic business transformation projects. Ali’s expertise spans the full spectrum of the insights function—from qualitative and quantitative research to sales force effectiveness—across both client and agency environments.
Colleagues describe Ali as strategic, commercially focused, passionate, and highly collaborative.
Ali thrives on exceeding stakeholder expectations and is passionate about bringing together cross-functional teams to drive impact. She is also deeply committed to talent development, always on the lookout for opportunities to support and mentor others. Watching colleagues grow and progress in their careers is one of the most rewarding aspects of her work to date.
Passionate about the power of insights, Ali is committed to elevating their role in shaping business strategy and looking for innovative solutions to drive meaningful commercial success.
Outside of work, Ali enjoys spending time with her two children and exploring new places with family and friends. She’s also dedicated to her gym routine.
Key achievements
- As EMEA BI Director at J&J, led cross-functional teams to deliver strategic insights across multiple therapy areas, including Oncology and Immunology.
- Spearheaded region-wide business transformation initiatives at J&J, delivering operational efficiencies and measurable value.
- Advised senior leadership with insights-driven recommendations at local, regional, and global Board levels.
- Headed the BI function for J&J UK for 5 years building an industry leading team recognised externally for innovation and excellence achieving multiple BOBI (Best of Business Intelligence) awards including: Best Use of Innovation (2017, 2019), Best Patient Centric approach (2019), Pharma Company of the Year (2016,2018).
- Headed BI function & served as a local Board member at Grunenthal UK
- Founded and ran a own successful consulting firm delivering market research, forecasting, and analytics to pharma clients.
- As Key Account Director at IQVIA and other agencies, consistently exceeded client expectations and received multiple awards for client engagement.
Roles and qualifications
- Partner at Day One Strategy, previously EMEA Business Intelligence Director J&J
- Head of Business Intelligence J&J UK, Head of Business Intelligence & UK Board, Grünenthal
- Company Director and Owner, Wilson Garner Consulting Ltd
- Key Account Director IQVIA, PMSI and NOP Healthcare
- BA (Hons) History, Emmanuel College, University of Cambridge
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