How can you ensure your brand campaign will evoke a call-to-action?
The challenge
Our client was evolving their brand campaign after facing lower-than-expected uptake and needed to explore a new creative direction with physicians.
What we did
Used visual AI technology paired with qualitative IDIs to predict where on the campaign visuals initial attention would be drawn, to reveal physician subconscious responses.
The outcome
AI results helped pinpoint why physicians were motivated by specific materials and showcased how efficiency plus intuition are key to sparking curiosity and motivation.