Our Thinking — Day One Strategy

Sustainable healthcare: hype or hope?

Day One Strategy: the journey so far and what’s next

How AI and iterative learning loops are revolutionising healthcare communications

Getting further, faster with AI agents in market research

The science of effective advertising

Why office working is an opportunity not a threat and five conversations that prove it

The power of smart data curation in tracking brand performance

How Agencies Can Stay Profitable In The Age Of AI

How agencies can stay profitable in the age of AI

The Future of Data Insights and Marketing

The future of data insights and marketing: predictions from Day One Strategy for 2025

AI strategies that drive success in insights

AI strategies that drive success in insights

Supercharging launch planning: how AI transformed pre-launch research at Sanofi

The future of synthetic data in market research

5 lessons for building Super Teams in the AI era

Combining real and synthetic respondents in market research

What does AI mean for the future of insights and the market research industry?

AI enthusiasts vs. AI cynics: How to find a middle ground approach

Agile brand tracking: a strategic imperative for pharmaceutical success

Redefining quantitative research with data, AI, and human insight

Which market research roles will survive—and which will vanish—in the age of AI?

Embracing AI and human intelligence: my journey at Day One and the future of healthcare research

Exploring the future of pharma market research: synthetic data & AI respondents

If you don’t evolve you may be left behind

Will AI bring an end to generalists in favour of super specialists?

My experience as a graduate at Day One

BHBIA BOBI award winner: best use of innovation

Working in HAIrmony: unleashing the power of artificial intelligence

Digging deeper – how human intelligence still holds the key to true insight

5 years of building Day One Strategy: The 7 lessons we learnt along the way

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Redefining problem-solving and collaboration in pharma research

Redefining problem-solving and collaboration in pharma research

The synthetic data surge: pharma’s next frontier for research innovation

The importance of humanising research and decision-making

Innovation amidst busyness: tips for prioritising technological innovation

Say ‘no’ to boring research deliverables – some ideas to inspire

The intersection of social listening, analytics and AI

ChatGPT and rare disease insights: the role of synthetic respondents in bridging gaps in research

The generative AI revolution: are you ready for rapid change?

The future of data repositories in market research

The new AI driven insight engines that transform researchers into insight creators

Should anything really be taboo?

Unveiling the emotion-driven landscape of healthcare videos on YouTube: unlocking insights through voice emotion analysis

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Using smartphones to get closer to the moments that matter

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Reflections on one year at Day One, by Ania Stankiewicz

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The future of generative AI within market research – written entirely by ChatGPT

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Reflections on one year at Day One, by Emma Eden

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DAIVID – our AI saviour from bad advertising

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It ain’t what you say, but the way that you say it

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Could an AI solution be better than eye-tracking?

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What’s next for voice emotion analysis?

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Calling all grads – 6 tips to help you land your first job

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The hidden suffering of Long COVID patients and how companies can help

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Speed and quality – friend or foe? Using marginal gains theory to speed up market research

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Online virtual workshops: how to create engagement, collaboration and deliver successful outcomes

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Putting people in boxes is bad for business

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Propelling innovation by preventing the need to make information proprietary

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Race to the bottom can be cured by having the right conversations

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Demonstrating your ROI and value in line with your organisational KPIs

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It all starts with asking the right questions

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Getting noticed in the boardroom by helping make great products & services

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Transforming organisational performance through customer insights

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Having the big emotional surprise at the heart of insight

Building cultural understanding in organisations

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Breaking down siloed working to bring greater industry collaboration

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Is it time to ditch the imposter syndrome label?

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Is consumerism ruining our planet?

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Is it time to ditch the jargon?

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Voice technology provides an exciting new way to identify physician marketing micro-moments

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Understanding Covid-19 clinical trial participation from a cultural perspective

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Our top tips for delivering insights that lead to business impact

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AI powered insight to generate ideas at superhuman speed

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Sprint Labs: virtual qualitative research that delivers speed and quality

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5 questions you need to ask yourself before leaving the comfort of your job

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What interview advice would you give to your 16-year-old self?

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5 reasons why it’s time to voice-enable your surveys

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Smarter, faster qualitative communications research that drives decision making