From static segments to living personas: a smarter way to engage HCPs
Using AI videos to bring future pharma markets to life
The future of market research is data triangulation
Building the agency around AI, not AI around the agency
What clients really need from their agencies: six lessons from behind the scenes
Sustainable healthcare: hype or hope?
Day One Strategy: the journey so far and what’s next
How AI and iterative learning loops are revolutionising healthcare communications
Getting further, faster with AI agents in market research
The science of effective advertising
Why office working is an opportunity not a threat and five conversations that prove it
The power of smart data curation in tracking brand performance
How agencies can stay profitable in the age of AI
The future of data insights and marketing: predictions from Day One Strategy for 2025
AI strategies that drive success in insights
Supercharging launch planning: how AI transformed pre-launch research at Sanofi
The future of synthetic data in market research
5 lessons for building Super Teams in the AI era
Combining real and synthetic respondents in market research
What does AI mean for the future of insights and the market research industry?
AI enthusiasts vs. AI cynics: How to find a middle ground approach
Agile brand tracking: a strategic imperative for pharmaceutical success
Redefining quantitative research with data, AI, and human insight
Which market research roles will survive—and which will vanish—in the age of AI?
Embracing AI and human intelligence: my journey at Day One and the future of healthcare research
Exploring the future of pharma market research: synthetic data & AI respondents
If you don’t evolve you may be left behind
Will AI bring an end to generalists in favour of super specialists?
My experience as a graduate at Day One
BHBIA BOBI award winner: best use of innovation
Working in HAIrmony: unleashing the power of artificial intelligence
Digging deeper – how human intelligence still holds the key to true insight
5 years of building Day One Strategy: The 7 lessons we learnt along the way
Redefining problem-solving and collaboration in pharma research
Redefining problem-solving and collaboration in pharma research
The synthetic data surge: pharma’s next frontier for research innovation
The importance of humanising research and decision-making
Innovation amidst busyness: tips for prioritising technological innovation
Say ‘no’ to boring research deliverables – some ideas to inspire
The intersection of social listening, analytics and AI
ChatGPT and rare disease insights: the role of synthetic respondents in bridging gaps in research
The generative AI revolution: are you ready for rapid change?
The future of data repositories in market research
The new AI driven insight engines that transform researchers into insight creators
Should anything really be taboo?
Unveiling the emotion-driven landscape of healthcare videos on YouTube: unlocking insights through voice emotion analysis
Test title here
Using smartphones to get closer to the moments that matter
Reflections on one year at Day One, by Ania Stankiewicz
The future of generative AI within market research – written entirely by ChatGPT
Reflections on one year at Day One, by Emma Eden
DAIVID – our AI saviour from bad advertising
It ain’t what you say, but the way that you say it
Could an AI solution be better than eye-tracking?
What’s next for voice emotion analysis?
Calling all grads – 6 tips to help you land your first job
The hidden suffering of Long COVID patients and how companies can help
Speed and quality – friend or foe? Using marginal gains theory to speed up market research
Online virtual workshops: how to create engagement, collaboration and deliver successful outcomes
Putting people in boxes is bad for business
Propelling innovation by preventing the need to make information proprietary
Race to the bottom can be cured by having the right conversations
Demonstrating your ROI and value in line with your organisational KPIs
It all starts with asking the right questions
Getting noticed in the boardroom by helping make great products & services
Transforming organisational performance through customer insights
Having the big emotional surprise at the heart of insight
Building cultural understanding in organisations
Breaking down siloed working to bring greater industry collaboration
Is it time to ditch the imposter syndrome label?
Is consumerism ruining our planet?
Is it time to ditch the jargon?
Voice technology provides an exciting new way to identify physician marketing micro-moments
Understanding Covid-19 clinical trial participation from a cultural perspective
Our top tips for delivering insights that lead to business impact
AI powered insight to generate ideas at superhuman speed
Sprint Labs: virtual qualitative research that delivers speed and quality
5 questions you need to ask yourself before leaving the comfort of your job
What interview advice would you give to your 16-year-old self?
5 reasons why it’s time to voice-enable your surveys
Smarter, faster qualitative communications research that drives decision making
